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Driver Profiles |
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Putting your story on paper. |
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A properly written and formatted Driver Profile can mean the difference between a "Yes" or a "No" to your Advertising Sponsorship Proposal. Trust me here, I've been through this step a thousand times with just about as many No's. I learned from Potential Sponsors who said no, Marketing Directors who write proposals for a living, and Public Relations Experts who are trained to make deals on paper, how the Driver Profile needs to be constructed in order to get and keep the attention of the potential sponsor. What we came up with is a sure-fire method of not only selling your team, but it also teaches the value of this type of advertising for the business or company that you present it to. For the many reasons that Driver Profiles are turned down, we have just as many reasons why you should let us prepare yours. Through the use of a data collection system that we developed, we copy your racing and personal information and assemble it in a professional manner. Based on all of our training, information, and experience, we develop your Driver Profile in three formats. First, we develop a written and printed copy. (The printed version comes with the Driver Profile Package). Second, we produce a CD based Presentation that tells your story so that you can simply hand a prospect the CD and let them review it. Third, we develop an HTML page containing your information which can be accessed from any computer with an Internet connection. (The CD and Internet copies are sold separately).
In order to sell a race team to a potential sponsor, you must be equipped with the right information. One of the most important items that you'll need is a good Driver Profile. A Driver Profile is a printed or recorded (CD) short racing history of the driver. A Driver Profile must be assembled in a way that tells the driver's story. It should be chronological from the beginning up to the last race. There are certain things that should be included and some things that you would think should go in, but can lead to an immediate "No" response from a potential sponsor. Quality posed pictures are a definite plus, but not too many. You don't want your profile to look like a family vacation review. Driver stats are an important ingredient in a profile, however, there are some stats that you don't necessarily need to include. Any disqualifications due to driver penalties or car tech inspections should be listed as DNFs (Did Not Finish). Any "Late to Report" or any "No Shows" should also be listed as a DNF. Sponsors want to know if you are reliable and they don't want to sink money into a trouble maker. You won't be lying to say that this particular race was a DNF.
Photos and Logos used with permission. |